Digital measurement and analytics consultancy

Unsampled is a digital measurement consultancy for product and marketing teams, on the web and in native apps. Built to hold up when someone asks ‘are we sure?’

Get in touch See the services

Problems we fix

Our numbers don't match between tools.
We trace each figure back to how it's collected, then explain or close the gap.
We don't trust our conversion tracking.
We audit it end to end and rebuild what's broken, in the browser and on the server.
The consent banner broke our data.
We set up consent so it respects user choices and you keep the data you're allowed to use.
Our app and web data don't join up.
We design one event plan that covers both.
Nobody knows what half our tags do.
We document, clean up and hand back a setup your team can run.
We run tests but can't tell what won.
We fix the measurement behind your experiments and how results are read.

Ways to work together

Three ways to work with us. Pick one, or mix them.

Embedded Analytics Lead

A senior analyst on your team, for a set number of days a month.

A senior analyst joins your team part-time and takes ownership of measurement and analytics: setting direction, sitting in the meetings that matter, answering the awkward questions and coaching your people. It suits teams that need senior experience but not a full-time hire.

Measurement and analytics strategy across web and app
Product analytics processes and ways of working
KPI and metric frameworks
Experimentation programme and test roadmap
Tool and vendor selection
Hiring and mentoring analysts

Per Project

One defined task, completed and handed over.

A fixed piece of work with an agreed scope, timeline and result. Everything is documented so your team can run it without us.

Tracking audits and health checks
Event collection and tracking plans
Client-side and server-side tagging
Native app measurement (iOS and Android)
Cookie consent management implementation
Behavioural analytics tools: setup and analysis
A/B test setup and analysis
Dashboards and automated reporting

Training Sessions

Your team, your setup, hands on.

Practical sessions built around your own tools and data, so people leave able to do the work themselves.

Digital measurement and tagging
Event tracking and product analytics
Experimentation basics
Custom workshops

Tools we can help with

We can help with these, their equivalents and more.

Data management
Google Cloud, BigQuery, Dataform
Analytics
GA4, Firebase, Amplitude, Mixpanel
Behavioural analytics
Fullstory, Hotjar, Mouseflow, Microsoft Clarity
Experimentation
VWO, AB Tasty
Tagging and data collection
Google Tag Manager (web and server-side), Google tag gateway, dataLayer design
Marketing measurement
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, X (Twitter) Ads, Conversion APIs (Meta, TikTok, Snapchat), Campaign Manager 360 (Floodlight), Adform, Criteo
Consent management
OneTrust, Cookiebot, Google Consent Mode
Dashboards
Data Studio, Tableau

Who we work with

Teams in a wide range of industries, including:

iGaming
Registration and first-deposit funnels, affiliate and paid attribution, multi-brand and multi-market setups, and measurement in regulated markets.
Marketplaces
Buyer and seller journeys measured separately, search and listing behaviour, and purchases that complete long after the first visit.
Financial services
Long application funnels with drop-off at every step, strict consent and data rules, and conversions that finish offline or in another system.
Subscription services
Trial-to-paid conversion, renewals and churn, and linking acquisition spend to what a subscriber is worth over time.

Not on the list? Get in touch anyway.

About Unsampled

Unsampled is an independent digital measurement consultancy based in London. We work with product and marketing teams on event collection, tagging, consent, analytics and experimentation, on the web and in native apps.

Where we work

Remote, anywhere
We're based in London and work remotely with teams anywhere, wherever your business, website or app is.
In person, in the UK
If you're in London or elsewhere in the UK, we can also meet in person or spend regular time in your office.

Tell us what you need

Tell us where the numbers stop making sense. We'll get back to you by email.

Digital measurement and analytics consultancy

Problems we fix

Our numbers don't match between tools.

We don't trust our conversion tracking.

The consent banner broke our data.

Our app and web data don't join up.

Nobody knows what half our tags do.

We run tests but can't tell what won.

Ways to work together

Embedded Analytics Lead

Per Project

Training Sessions

Tools we can help with

Data management

Analytics

Behavioural analytics

Experimentation

Tagging and data collection

Marketing measurement

Consent management

Dashboards

Who we work with

iGaming

Marketplaces

Financial services

Subscription services

About Unsampled

Where we work

Remote, anywhere

In person, in the UK

Tell us what you need